Marketing and Communications Manager
The National Archives Foundation (NAF) is seeking a Marketing and Communications Manager. With an online marketing focus, this position will also oversee a variety of traditional marketing responsibilities, website tasks and events outreach that all play a vital role in our online branding. In addition, this position assists in the coordination of partners, corporate sponsors, donors, members, and the general public to increase engagement with the National Archives.
As the nonprofit partner of the National Archives and Records Administration (NARA), NAF generates financial and creative support and public awareness for exhibitions, public programs, capital projects, strategic partnerships and civic and educational initiatives. NAF advances its mission by inspiring a deeper appreciation of our country’s heritage and encouraging citizen engagement in our democracy by introducing America’s records to people around the U.S. and the world.
NAF partnerships with the NARA have produced numerous achievements over the years including renovating the Rotunda where the Charters of Freedom are on view, the creation of the Public Vaults permanent exhibition space, development of the DocsTeach.org education resource, and the David M. Rubenstein Gallery with the “Records of Rights” permanent exhibition.
In addition, NAF has supported many notable special exhibitions and public programs. The annual Gala is a highlight of the year bringing together influential figures from business, society, and government to recognize an individual whose work has fostered a broader national awareness of the history and identity of the United States through the use of original records. The NAF is currently engaged in a capital campaign that will increase support for new civic and educational programming and will develop and build a new highly interactive state of the art, interactive multi-million-dollar permanent exhibition at the National Archives Museum in Washington DC.
Cultivating an inclusive staff is central to the National Archives Foundation’s focus on advancing equity. Candidates of all backgrounds are encouraged to apply. The National Archives Foundation is an equal-opportunity employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Scope and Responsibilities
–Develop and manage all strategic online marketing and digital branding strategies for the organization, increasing visibility and revenue for our in-person museum and online retail store
–Evaluate marketing research and develop marketing strategies and assist partnerships with travel and tourism bureaus like Destination DC and concierge, tourism, and hospitality companies
–Co-manage NAF branding across all departments, especially within marketing and communications team
–Management of online marketing consultants and all print and online advertising, electronic media, and promotion activities
–Develop and manage NAF educational programming outreach strategies
–Collaborate with the Senior Director of Retail and eCommerce to create advertisements that maximize sales, improve marketing, and increase revenue for the National Archives Store
–Create and manage the overall Marketing & Communications department budget
–Develop and implement a comprehensive marketing strategy, including print and online advertising, electronic media, and direct mail promotion activities
–Manage organizational websites and assist with copy, internal/external advertising collateral, social media marketing materials, Google Ads etc.
–Collaborates broadly with other Foundation departments and National Archives staff
–Bachelor’s degree required, Master’s degree preferred
–Minimum of 3 years of experience in the digital marketing and branding field
–Strong digital marketing skills a must
–Skills also should include general marketing and branding at a nonprofit, association, or corporation
–Experience collaborating with federal government employees and staff as well as supervising contractors/vendors preferred
–Experience working with Meltwater/Cision or similar platform a plus
–3-years experience working with certain platform such as Google AdWords, Canva, WordPress, NXT, MailChimp, and Joomla! a plus
–A passion for U.S. history, a commitment to education and civic engagement, and an enthusiasm for the mission of the Foundation and the National Archives
How to apply:
Position open immediately. Resumes reviewed on a rolling basis. Email resume, cover letter with salary preference, and three references (references will not be contacted unless candidate is a finalist).
Jim Doumas, Deputy Executive Director
National Archives Foundation
References will not be contacted until the candidate is a finalist. EOE. Only candidates who state their salary preferences will be considered. Only those under consideration will be contacted. No calls please.